Balloons are the new flyers

Without doubt the only immediate fate of handouts and flyers is the nearest dustbin.
The next time you think of promoting your brand with unsolicited handouts, try balloons instead.

If these women and kids are unbothered by the Bust Serum message, balloons must really be a great way to get noticed 

Apparently, it doesnt even matter what the balloons say, they're fun and they're gonna get eyeballs.

Is your design a reaction or a response?

Reactions are lazy responses.

They're quick, assuming and superficial.

I see products and designs born out of  quick 'research' that seem more like reactions to symptoms than solutions that address needs. It's very crucial to go beyond a 'felt problem' in design..to get the the roots of why and how people behave the way they do in a context. This approach paints a clear picture of the desired experience and helps you work backwards from there.

These experience guidelines can only come from  listening. When designs aim for a certain experience, it becomes less about the features and more about what makes persons using it happy.
Take this solution designed for a retail store in Korea for example. By choosing the right problem, they created a relevant service.


And yet, I do not think that all designs must start from digging for a problem. If we've been curious listeners and observers all our lives, its fun to let the ideas take over. It's rewarding to play.

A dialogue in the dark

I walk out humbled, curious and amazed.

I'm high on colour from the last 75 minutes spent in the absence of light at the experiential exhibit called Dialogue in the Dark. It's a show designed to let visitors experience what blindness is like. Experience what it feels like to live without sight, to walk blind, to smell blind, to eat, enjoy music, spend time in a cafe, shop and live without sight.

This is what I'd call a designed experience. The outcome couldn't have been achieved by reading or hearing about experiences but only by getting a taste of it myself.

In my head there was this constant attempt at constructing what I didn't know. Didn't see, didn't know. Surprisingly we struck a conversation about dreams with our guide Henry. Can you imagine non-visual dreams? Can you begin to comprehend?

I'm mad about any design that tells a story. Or even better, if it lets me be a part of the storytelling.

Come up and see me

Give me a call. O yeah.  There’s a chance I won’t have your number but I bet-ya i'll recognize your voice. I wanna know where you’ve been! Tell you a couple of exaggerated stories. And we can say "It’s so good to hear from you! hey lets meet up, it's been a long time. "

I’m not logged in.  Let’s have a conversation please, not comments.

Yes I’m off facebook for a while.  I’m not making any impossible claims here. I’ll log in once in a while. But you won’t see me putting up every bit of my life there anymore. I’ve been guilty of obsessively being online, attributing it to having to be in touch with friends back home. But now sense prevails. I like real life. But hey you better send me an email if you wont call, cause I won’t see them updates or check-ins no more, unless you speak to me and not at the wall.

http://www.youtube.com/watch?v=qpJ0cyXbMbI

i'm an interaction designer

It's always tricky when someone asks me what I do. Interaction Design to me is just a way of thinking. 

It is about creating intentional experiences that are sympathetic to human behaviour and context.

 You could really just call it design, cause that's what design should be about it the first place.

party in the mouth

I'm not a fan of any bling on the body lol.
Take a look at these crazy LED smiles by Daito Manabe

read more here

Streaming change

Isn't it always technology that channels change? At any point in time some enabling technology brings about shifts in mass behaviour.

I see video as one such breakthrough technology. Sure the moving camera's been around since Lumière, and we've loved images in motion ever since.. but it’s the new level of access and exposure to video content that is incredibly game changing. Just like the printing press brought about a great leap in the amounts of information distributed, web video is making it possible to exchange huge quantities of information. But what's great with video is everything beyond 'information' that gets communicated. The facial expressions, the mood, the pace and the inherent engaging nature of the medium makes it so impactful.

Web video didn't just become a social phenomena overnight. Camera’s got cheaper and smaller and internet bandwidth got wider, redefining content consumption.

5 years since its launch, YouTube now has 24 hours of video uploaded every minute. With over 2 million viewers every day, this medium is massive. And I see patterns that arise from the culture of web video as something we need to aggregate into our designs.

Opening up:

Great things were always happening, but now everybody can know. Experts and enthusiasts are sharing their best, and happy to do so for free. It’s making sense to have an inclusive approach, sharing and learning from each other.

Speed:

Form follows content now. It’s not as important that the concept or story looks beautiful or ‘finished’, than it is to just make sure that it’s shared immediately. An age of hyper-connectivity and easy content creation means that if your story isn’t out there now, it’s probably too late.

Designing for individuals:

The reach of the medium is incredible, but ironically, most of the content is viewed by individuals most of the time; not in groups. It’s not like the television where the family sits together on a sofa or like the movie theatre where the behaviour is interestingly different. Information is being consumed individually on phones and computers. This has implications beyond designing for video consumption. We need to start designing interactions for individuals, allowing exploration based on their personal traits, finding relevant influencers and allowing convenient access. This also poses a challenge for content creators and designers to drive real world physical and digital collaboration between individuals.

Designing for multiple devices:

The phone, the computer, the gamestation, the music player, the television are not so quite different from each other anymore. More and more devices are going beyond single functions that their form inherently supports. Designs that don’t allow content to be accessed on multiple channels lose out on reach and the value that users are seeking.